THE LOOK: CALIFORNIAN COOL

"Growing up, that West Coast thing had always been an allure to me," explains Jef, the older of the two brothers at 27. "I'd always loved the Beach Boys. That rich, melodic sound - it seemed like the soundtrack to a lifestyle that I aspired to. I was just drawn to it." It was a job at a branch of Guitar Center in Atlanta, Georgia that gave the musician the opportunity he needed. "I just found a branch in LA near where I wanted to live, and hit up my manager for a transfer. Easy as that," he laughs. "Justice was trying out for NFL combines at the time, and I was like, "Dude, just come out with me.'"

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Jeffrey Joslin
Soul musician helps homeless through charity

Originally from Tennessee, Jef Joslin had often fantasized about moving to California. But as he’s enjoyed the sun, the beach and the laid-back vibe over the last three and a half years, he’s also come in frequent contact with a particular issue in his surrounding community. Whether performing on the Third Street Promenade or walking near the Venice boardwalk, Joslin can’t help but notice the large homeless population in the area.

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Jeffrey Joslin